Taj mahal hotel marketing mix 7ps

Their target customers include the upper middle class to upper-class individuals. During his stay, he judges the hotel based on these parameters and they should be taken into account to provide the customer with an unmatched and delightful experience.

They are, in fact, common to all businesses. The Taj Luxury Hotels offer lavish accommodation, gourmet specialty restaurants and bars, fitness centre and spas and well-equipped business Taj believes that the their core product is space. Taj is the flagship brand which provides the highest level of luxury service, Vivanta being the contemporary luxury brand and Gateway the mid-market brand.

The hotels live up the luxury status it has and it can be seen in the atmosphere on the premises, the services they offer, the amenities in the rooms, the common area.

Taj Hotels Marketing Mix

The key to retaining staff and ensuring the success of any business organisation lies with the HR department and its effective functioning. It is not merely monetary rewards that employees seek today; the intriguing aspect is the learning experience that the job promises.

People are trained extensively on their tenure and are made to learn rigorously throughout their course so as to gain perfection of service. Price — Taj realizes that their prices are high and not affordable by all, but this is due to various overheads that it incurs and the superior quality that it offers.

People are given the utmost importance here for it is through them that your customers would enjoy their stay and wish to come again.

Taj takes part in exhibitions like wherein they promote their holiday packages. In order to ensure that its inputs are transformed into desired outputs, they provide extensive training to their employees irrespective of the field they come from.

Taj Hotels is one of the leading hotel chain based out of India. The three sub-brands of Taj, namely Taj, Vivanta, and Gateway have different levels of service and luxury where Taj is the highest and Gateway being the lowest among the three.

The Taj Group of Hotels is probably one of the first Indian hotel chains to have recognised and respected the significance of HR in the hospitality industry. After finalising the course details, the Taj made announcements about the course, offering interested trainees with two to three years of work experience an opportunity to apply.

He will be provided with food every day based on what the package contains. While practical training sessions for the first three modules have been organised at the Taj hotels across the country, the fourth modules practical sessions had students of the first batch working in Tata companies such as TISCO and Tata Consultancy Services TCS.

The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories. It is the final customer who is to be satisfied and this can be done only with the help of the employees, who are directed and guided by the management.

Taj hotels and resorts service marketing mix Essay Sample

As the trading name suggests, Taj Hotels does not include just hotels but also includes resorts, palaces, and Safaris. Guests have a choice of rooms that overlook the city or pool or face the Gateway of India and the Arabian Sea. Taj has television advertisements on popular channels like CNBC, and print ads in magazines and newspapers.

Get Access Taj hotels and resorts service marketing mix Essay Sample The ad made by Rediffusion shows the enigmatic woman who stands for both hospitality and efficiency. The response was encouraging and five trainees were shortlisted for the first batch of the training programme.

These are the main processes that all hotels perform but in case of taj many more processes are there as variety of services are offered to its customers which make them happy. It is not only present in India but has various chains internationally.

Taj Hotels caters to a group of people who have refined and luxurious tastes in their travel and business. Swimming pool, beauty parlour, barber shop, travel desk, car rental, pastry shop, book shop, shopping arcade, currency exchange, doctor-on-call and babysitting.

The brand faces heavy competition from players like Hyatt, Oberoi and the like. Word of mouth publicity is what is of utmost importance and the customers tend to be loyal to the service. Around the same time, they tried an entirely different idea.

Price and Other User Costs Taj realizes that their prices are high and not affordable by all, but this is due to various overheads that it incurs and the superior quality that it offers.

These rooms are renowned for their architecture and exude an aura of old-world elegance. This was translated into creating a distinct personality of the Taj as caring, efficient and enigmatic.

It provides its customers with several amenities during their stay and makes them comfortable during that time.Marketing Mix Of Taj Hotels – Taj Hotels Marketing Mix January 12, By Hitesh Bhasin Tagged With: Marketing mix articles Taj Hotels Resorts and Palaces are the trading and brand name of Indian Hotels Company Limited or simply IHCL.

May 15,  · The Taj Mahal Hotel has an old-world Heritage Wing and a contemporary Tower Wing. GM-corporate human resources, The Taj Mahal Hotel, Mumbai, “Functions like sales, marketing and HR are not hotel-specific, unlike those of chefs, housekeepers, bartenders, stewards and the like.

The eclectic mix of western. service level high low price s e r v i c e moderatehigh oberoi hotel the grand hyatt j w marriott hotel orchid hotel taj mahal hotel MARKETING MIX TAJ. VIEW OF HOTEL INDUSTRY CHALLENGES FOR HOTEL INDUSTRY INTRODUCTION OF TAJ HOTELS. MARKETING MIX. COMPETITOR.


Marketing Mix of Taj Hotels analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion). Taj Hotels marketing mix explains the business & marketing strategies of the brand.

It also consists of Service Mix.

Taj hotels and resorts service marketing mix Essay Sample Now when you stay at select Taj hotels in Mumbai (including The Taj Mahal Hotel), New Delhi, Kolkata, Chennai, Bangalore and Hyderabad, you no longer need to be in your room or at the Business Centre to use the Internet.

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Taj mahal hotel marketing mix 7ps
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